Search Ad Spend Contracts Among Big Agencies
The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising ... records from the 11 biggest ad-agency holding groups worldwide.
Japanese ad agencies cooperating with authorities in bid-rigging scandals
Japan's biggest ad agencies are caught up in a bribery scandal from the Tokyo Olympics Japan’s third-largest advertising agency, ADK has released multiple media statements following the arrests ...
What Does Netflix’s New Ad Model Mean For Advertisers?
Netflix has set the stage to be the leader in the CTV space and has set some high prices to grab the attention of the most ...
YouTube Ads Best Practices for Entrepreneurs Report Launched by ScottHall.co
ScottHall.co has released a new report discussing actionable strategies for YouTube advertising campaign success. Scott Hall ...
Behold, the Brands: YouTube Releases Top 10 Ads of 2022
YouTube just published its year-end review, rounding up the top trending content for 2022. Sure, you could check out their ...
YouTube Releases 2022 Trending U.S. Videos, Creators: Technoblade, MrBeast Top Lists
The top-trending U.S. video on YouTube this year was late gaming creator Technoblade ’s posthumous message to fans, while ...
YouTube year in review: The top 10 ads of 2022
Search Engine Land » PPC » YouTube ... ads of 2022 If you’re still on the fence about whether or not video ads are a good ...
Watch Ad-free YouTube videos without Premium subscription: Here's how
YouTube is free learning and entertainment but it does come with ads. And nowadays, there are too many ads. Those who want to get rid of these ads are required to buy YouTube Premium which costs ...
Reading between the lines of YouTube’s best-performing ads for 2022
An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a ...
Youtube leads with incomparable share of ad insertions of 26% between Jul-Sep’22: Report
The top 10 list of categories saw the corporate durable category with the highest growth percentage of 15.7 times ...
How to get a YouTube video editor job and how much they earn
It's common for YouTubers to hire editors to help with their videos, both short and long form. Here's how to start earning ...
Gauging the value of interactive video in your 2023 ad strategy
Marketers can apply their social channel experiences to digital video on the open web, where interactive video ads now are a ...
Creators say YouTube's new shopping features do 'next to nothing' to help them make money as they prepare for the holiday sales season
YouTube creators hope that the site's newest commerce tools will drive a wave of fresh revenue with the holiday shopping season in full swing, but they say the results have been underwhelming so far.
13 behind-the-scenes executives leading Apple's $5 billion advertising division
Apple is quietly expanding its advertising empire, selling ads in MLS broadcasts and building a new demand-side platform.
The Best YouTube Extensions Everyone Should Use
Before you download these extensions, keep in mind that installing too many extensions is bad for your browser. They can slow ...
4 ways agencies can impact sustainability challenges for their clients
Are you a print subscriber? Activate your account. By Asa Hiken - 49 min 40 sec ago By E.J. Schultz - 2 hours 19 min ago By Aleda Stam - 5 hours 49 min ago By Parker Herren - 18 hours 7 min ago 20 ...
Meet the 15 most powerful execs leading YouTube through a new era as it doubles down on podcasts and games, and battles TikTok
In 2018, when YouTube released its annual Rewind video ... in Google's ads division. More specifically, she was the VP of agency and brand solutions and also worked on YouTube advertising products ...
Starting an Advertising Agency
Many companies, including small businesses, rely on the expertise of advertising agencies to help ... all the stops for your own digital presence and show off your strengths to prospects. For instance ...
YouTube has a new 'rigid' culture as Google ad executives take over
Google's ads business. The turnover is a result of YouTube CEO Susan Wojcicki asserting her will and bringing on more people with her background in digital advertising, some former YouTube ...
YouTube trim video tool turns videos into 6-second bumper ads
Search Engine Land » PPC » YouTube trim video tool turns videos into 6-second bumper ads The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads.