Amidst Uncertainty, Advertising Agencies See Bright Spots and Warning Signs in 2023

Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship. If there's an ...

Amidst Uncertainty, Advertising Agencies See Bright Spots and Warning Signs in 2023

Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship. If there's an ...

How Amazon Ads Is Reshaping Contextual Advertising

Here at Amazon Ads, we are focused on solving ... This means that, when running ad campaigns, advertisers can use Amazon signals rooted in our first-party retail, entertainment and digital experiences ...

YouTube confirms a test of a new hub for free, ad-supported streaming channels

YouTube is officially running a test that allows select viewers in the U.S. to watch free ad-supported (FAST) channels via a dedicated hub on the video platform. Users that have access to the ...

Filipino agency Gigil expands to the US and Canada

Activate your account. By Brian Bonilla - 12 hours 7 min ago By Debra Borchardt - 15 hours 30 min ago 16 hours 30 min ago By Alexandra Jardine - 17 hours 24 min ago By Ad Age and Creativity Staff ...

Disney+ advertisers will soon get Hulu’s ad targeting capabilities

Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting ...

YouTube Is Testing a Free, Ad-supported Streaming Service

YouTube announced it is introducing free, ad-supported streaming channels in a product test as the company grows its video platform. The new hub, known as FAST, would create competition for other ...

Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem

But not when it comes to agency partnerships for video ad buying. The French food and snack maker ... that lets advertisers manage the number of times consumers see their ads across YouTube and ...

Agency news you need to know this week

Activate your account. By Aleda Stam - 10 hours 52 min ago 10 hours 52 min ago By Tim Nudd - 11 hours 22 min ago By Ad Age Staff - 11 hours 52 min ago By Parker Herren - 11 hours 52 min ago By ...

The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022

Lacking inspiration for your next YouTube upload? Look no further than the top videos, shorts, and ads of the past year ... The creative agency for this ad was Lucky Generals and the media agency ...

'Ice Hack' Diet YouTube Ad for Alpilean Includes Big Lie

A YouTube ad is promoting quite the lie about a purported "ice hack" diet and weight-loss product called Alpilean. The video for the ad was uploaded on Jan. 3, 2023, and has so far received at ...

Watch: How accessibility needs to be prioritized in advertising

Wells, founder of C Talent at Whalar, the disabled-led talent management and access consulting company, discusses ...

Why YouTube Ads Should Be in Your Advertising Budget

With over 2 billion logged-in users per month, YouTube has a massive user base that provides a vast pool of potential ...

Op-Ed: How to alienate viewers, devalue your product, and make money? YouTube ads

California-based YouTube has more than two billion monthly logged-in users - Copyright AFP Richard A. Brooks California-based YouTube has more than two billion ...

YouTube is testing free, ad-supported streaming channels, report says

YouTube is testing a new hub of free, ad-supported streaming channels, putting the platform on a competitive collision course ...

Buyer Beware: Digital Ad Fraud in the Programmatic Advertising Marketplace

When digital ad fraud results in litigation, it is essential to understand not only how this multifaceted marketplace ...

YouTube’s testing free ad-supported TV channels

YouTube is testing free ad-supported TV channels that show content from certain media companies, according to a report from ...

YouTube STILL promoting Andrew Tate’s company by showing his ads – despite influencer’s rape & human trafficking charges

There, at least six women were allegedly forced to perform in sexually explicit videos which ... The Real World on YouTube as recently as Thursday. The 30-second ad, which encourages users to ...

Op-Ed: How to alienate viewers, devalue your product, and make money? YouTube ads

I was literally born in an advertising agency. I learned most of the marketing ... So when I see the too-much-hyped utter shemozzle of YouTube ads and their disorganized, un-targeted cacophony ...

YouTube confirms a test of a new hub for free, ad-supported streaming channels

YouTube is officially running a test that allows select viewers in the U.S. to watch free ad-supported (FAST) channels via a ...